Operations and marketing don’t live in silos. When they work together, they drive stronger demand, smoother experiences, and better results. In this panel discussion, marketing and operations leaders come together to talk honestly about where these teams often miss each other and how they can start working as true partners. You’ll hear real-world examples of what happens when marketing understands operations, operations understands marketing, and both sides commit to shared goals. We’ll cover:

• How operational decisions impact lead quality, conversion, and customer experience
• How marketing strategy can better support on-site and remote operations
• Where breakdowns usually happen and how to fix them
• Practical ways to align teams around the same metrics and outcomes

If you’ve ever felt tension between what marketing promises and what operations has to deliver, this session will show you how to close that gap and turn collaboration into a competitive advantage.