Northeast Storage EXPO
General Information
Attendee Registration is now OPEN!
May 14-15, 2025
Foxwoods Resort Casino
Grand Pequot Tower
Rainmaker Expo Center
Focus in on your business at the largest storage event in the northeast! We're excited to keep growing this show after the massive success of 2024's 10th joint anniversary.
We continue to offer multiple, diverse educational sessions, a full and expanded tradeshow hall, roundtables, networking throughout the two days, and more. Be sure to check the tabs above to view the show's Agenda, read about our speakers, view our exhibitors, and visit our sponsors' websites.
Stay on site and explore everything Foxwoods has to offer from fine dining to top notch entertainment and shopping. Join us for a Late Night Happy Hour at Centrale in Fox Tower for after-hours networking, drinks, and a DJ! The first 70 to RSVP will receive two free drink tickets on us. Be sure to book your overnights through our discounted room block linked below.
2025 Exhibitor and Sponsor Registration is Open!
Registration is now open to all vendors! Booths sold out very early last year, so be sure to sign up now and grab some prime sponsorships to get your company in front of the northeast storage region.
Member booths include two company representatives for $750 ($900 after April 1st).
Nonmember booths include one company representative for $1,000 ($1,250 after April 1st).
Agenda
Wednesday, May 14th | ||
2:00 PM | Registration |
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2:30 - 3:20 PM |
The 10 Reports You Should be Running and Why They Matter with Lou Barnholdt, Universal Storage Group Data is the foundation of effective self storage management, but are you running the right reports, and more importantly, are you using them to drive success? This session will break down the 10 most essential reports that every facility operator should be reviewing on a daily, weekly, and monthly basis to optimize operations, boost revenue, and maintain a well-run facility. |
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3:20 - 3:30 PM | Break |
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3:30 - 4:30 PM |
How Automation and AI Are Transforming Self Storage with Jennifer Barroqueiro, White Label Storage The self storage industry is evolving, and automation is no longer just for large operators. With affordable, easy-to-use AI and automation tools, even small facilities can increase efficiency, reduce overhead, and improve customer retention. This session will provide actionable insights to help operators work smarter, not harder. This session will explore how self storage operators can leverage automation and AI tools to streamline operations, enhance customer experience, maximize efficiency, and increase revenue. Attendees will learn practical, real-world solutions that small and mid-size operators can implement today to stay competitive and efficient. Key takeaways include:
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4:30 - 6:30 PM |
Tradeshow and Reception Celebrate the opening of the 2025 Northeast Storage EXPO with hors d'oeuvres and drinks in our expanded tradeshow hall. Take advantage of our full tradeshow hours to meet with every booth! |
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9:00 PM - 1:00 AM |
Late Night Happy Hour Join us for our social event at Centrale in Fox Tower for drinks, networking, and a DJ! The first 100 to RSVP will receive two free drink tickets to be redeemed at the happy hour bar. |
Thursday, May 15th | ||
8:00 AM | Registration and Breakfast | |
8:25 AM | Welcome and Opening Remarks | |
8:30 - 9:30 AM |
Legal Keynote with Jeffrey Greenberger, Greenberger & Brewer, LLP Description coming. |
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9:30 - 10:30 AM | Roundtables | |
10:30 AM - 12:00 PM | Tradeshow | |
12:00 PM | Lunch and Networking | |
12:45 PM | Reconvene, Scholarship Presentation, and Auction Drawings | |
1:00 - 2:00 PM |
Cutting Costs in a Soft Market with Josh Huff of Lighthouse Storage Solutions, Steve Lucas of The Storage Group, Steph May of Self Storage Maintenance, and moderated by Diane Cyr of All Purpose Storage We will cover typical areas to cut costs and increase revenue as we navigate the current softened markets. Topics we'll cover include:
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2:00 PM | Closing Remarks and Adjourn |
Speakers
Lou Barnholdt
Universal Storage Group
Lou Barnholdt serves as the Vice President of Sales and Development at Universal Storage
Group (USG), bringing over 24 years of dedicated experience to the company. After spending
the majority of her career excelling in operations, Lou transitioned to her current leadership role,
where she plays a pivotal part in both the Sales and Leadership teams. She also serves on the
Board of Directors for the Northeast Self Storage Association (NeSSA), contributing her
expertise to the advancement of the self storage industry.
Specializing in feasibility studies, operational consulting, budgeting, forecasting, marketing, and
sales strategies, Lou is instrumental in driving success for USG and its clients. A regular
contributor to industry publications, she is a respected thought leader who empowers self storage
managers and owners through educational initiatives and speaking engagements at state and
industry events.
Lou holds a BA from Syracuse University and has earned the prestigious CSSM™ designation
from the National Self Storage Association. Her passion for innovation and commitment to
excellence continue to inspire growth within USG and the broader self storage industry.
When not working, Lou enjoys spending time with her family and friends, as well as indulging
her love for boating and cooking. A proud Syracuse University sports fan, she rarely misses a
chance to cheer on the Orange football and basketball teams, whether from the stands or at home.
She currently resides in Northern New York.
Jennifer Barroqueiro
White Label Storage
Jennifer Barroqueiro is the Vice President of Operations at White Label Storage, a rapidly growing third-party management company specializing in self-storage, with over 100 managed locations nationwide. She has led initiatives to streamline processes, enhance operational efficiency, and improve customer experience, playing a key role in the company’s expansion by overseeing the onboarding of over 60 locations since last October and optimizing remote asset management strategies.
Jennifer began her self-storage career in 2018 as a District Manager at Storage Asset Management. By 2021, she was leading SAM’s transition team, successfully managing over 234 site transitions, and improving onboarding processes for clients and customers. She later transitioned to Virtual Operations, further expanding her expertise in remote oversight. Jennifer’s leadership is defined by her focus on collaboration, process improvement, and driving rental growth while supporting team development.
Jeffrey Greenberger
Greenberger & Brewer, LLP
Jeffrey J. Greenberger is a Partner in the law firm of Greenberger & Brewer, LLP, where he concentrates his practice in the areas of Commercial Real Estate, with a particular concentration on the representation of owners and operators of self storage facilities, to design and implement legal procedures, policies, and other address operational issues in most states with a focus on litigation and liability reduction and/or avoidance. His clients range from a 20-unit vehicle storage facility to some of the largest national self storage companies. Jeffrey is a featured speaker at many national self storage trade shows, state association trade shows, and education conferences, online learning initiatives, and he writes for many industry-related trade journals and newsletters.
Jeffrey also blogs on his website www.selfstoragelegal.com and tweets @selfstoragelaw, to keep owners and managers advised of the rapid changes in the industry, particularly relevant cases and statute changes.
One of Jeffrey’s newest ventures is Late2Lien, an automated solution, with a 50-state compliance library, for completion, proper mailing, return processing, and archiving of late and lien notices in the self storage industry. Information about Late2Lien can be found at www.late2lien.com.
Josh Huff
Lighthouse Storage Solutions
Josh Huff is a marketing specialist and licensed drone pilot. His company, Lighthouse Storage Solutions, provides consulting, training, marketing, and drone services. He brings 16 years of marketing experience, working with various self storage companies, from brokers and builders to owners and state associations. Josh’s industry insights have been shared through the Gabfocus Self Storage Podcast as well as state and national presentations.
Steve Lucas
The Storage Group
Steve Lucas is the CEO and Managing Partner of The Storage Group, a leading digital marketing agency for the storage industry. He drives innovation in products and services, focusing on customer experience. Steve helped introduce ClickandStor, the first online rental tool in the industry. A respected public speaker, he also serves on various industry association boards and committees, contributing his expertise to the storage sector.
Exhibitors
Expo Exhibitors
6Storage Software SolutionsBooth #506Storage | Access Self StorageBooth #74Access Self Storage | Adam Quenneville Roofing & SidingBooth #26Adam Quenneville Roofing & Siding |
All Purpose Storage ManagementBooth #29All Purpose Storage Management | BETCOBooth #70BETCO | BoxwellBooth #9Boxwell |
Central StatesBooth #23Central States | Claris Design BuildBooth #75Claris Design Build | Compass Building SystemsBooth #33Compass Building Systems |
Copper Storage ManagementBooth #54Copper Storage Management | CubeSmartBooth #8CubeSmart | Duro-Last RoofingBooth #13Duro-Last Roofing |
Elevate StructuresBooth #5Elevate Structures | Elite Fire & SecurityBooth #2Elite Fire & Security | Flexospan Steel BuildingsBooth #52Flexospan Steel Buildings |
Frank G. Relf ArchitectBooth #53Frank G. Relf Architect | Hearthfire HoldingsBooth #69Hearthfire Holdings | Hello StorageBooth #61Hello Storage |
Inside Self-StorageBooth #25Inside Self-Storage | iPostal1Booth #51iPostal1 | Janus InternationalBooth #60Janus International |
Kidd-Luukko CorporationBooth #57Kidd-Luukko Roofing | Kiwi II ConstructionBooth #14Kiwi II Construction | Late2LienBooth #10Late2Lien |
Lighthouse Storage SolutionsBooth #16Lighthouse Storage Solutions | MakoRabcoBooth #21MakoRabco | Miller Building SystemsBooth #73Miller Building Systems |
National Storage PartnersBooth #20National Storage Partners | OpenTech AllianceBooth #6OpenTech Alliance | Package Steel SystemsBooth #15Package Steel Systems |
PDS Engineering & ConstructionBooth #59PDS Engineering & Construction | Plankton EnergyBooth #4Plankton Energy | PTI Security SystemsBooth #24PTI Security Systems |
QuikStorBooth #72QuikStor | Rapid Building SolutionsBooth #38Rapid Building Solutions | Safestor Tenant InsuranceBooth #41Safestor Tenant Insurance |
Self Storage MaintenanceBooth #28Self Storage Maintenance | Skyscape Architectural CanopiesBooth #43Skyscape Architectural Canopies | SMS ProtectionBooth #30SMS Protection |
SpiderDoorBooth #40SpiderDoor | The Storage Acquisition GroupBooth #56The Storage Acquisition Group | The Storage GroupBooth #39The Storage Group |
Storage Investment ManagementBooth #17Storage Investment Management | Storage XpressBooth #45Storage Xpress | StoragePugBooth #18StoragePug |
StorSuiteBooth #7StorSuite | Tecta America New EnglandBooth #55Tecta America New England | Tenant Property ProtectionBooth #22Tenant Property Protection |
Tenant, Inc.Booth #34Tenant, Inc. | Trac-Rite DoorBooth #37Trac-Rite Door | Trachte Building SystemsBooth #1Trachte Building Systems |
U-Haul Company of Eastern MABooths #35 and #42U-Haul Company of Eastern MA | U-Haul Self-Storage Affiliate NetworkBooth #36U-Haul Self-Storage Affiliate Network | U.S. Pavement ServicesBooth #58U.S. Pavement Services |
Universal Storage GroupBooth #3Universal Storage Group | World Insurance AssociatesBooth #19World Insurance Associates | XPS SolutionsBooth #71XPS Solutions |